Gamification and employee engagement: How e-design stimulates training
Introducing gamification doesn’t mean installing PlayStations
all across the workplace. It means using your online training software or any
other eLearning tool to stimulate training by converting work activity into a
more game-like experience.
But, why should you?
Because gamification boosts employee engagement by making training, and other regular tasks, more exciting and appealing.
Gamification taps into the same human motivations which make
‘games’ entertaining to incentivize trainees, creating a more proficient
learning and training model.
Whether you’re using your LMS for employee training or any
other kind of training, applying gamification will increase employee engagement
and knowledge retention.
Here are some stats to back that up:
Eighty-three percent of employees who receive gamified training feel driven, whereas 61% of those who receive non-gamified training feel uninterested and uncreative.
Up to 7-times conversion rate has been attained by businesses using gamification.
Eighty percent of employees in the US believe game-based learning is more appealing.
Seventy-eight percent of employees believe that gamification in the hiring process would make a corporation more desirable.
Corporate gamification training features increase by 60% the level of employee engagement and improve efficiency by up to 50%.
Benefits of gamification in employee engagement & training
Wondering how incorporating gamification into your online
learning software can improve employee training?
Here are eight key benefits of using gamification in LMS training.
1. Employee Feedback
By means of gamification, your employees can receive constant, updated, and automatic feedback. You can include different leaderboards in your online training software so that workers can observe how they’re doing compared to yardsticks they’ve set for themselves. They can even compare their performance to their fellow workers within the company.
Undoubtedly, feedback is one of the most significant features
of gameful design, as it allows learners to continuously comprehend how they’re
doing and what measures they can take to enhance their performance.
2. Employee Recognition
Nearly 58% of workers believe employee recognition is how managers could do more to increase employee engagement. This clearly shows that, like financial rewards, recognition at work is equally important.
Who doesn’t want to feel acknowledged and appreciated? We
all want to know that we’re doing a great job, and that our hard work is being
accepted by our bosses.
Gameful training is an effective way to observe which
employee is performing particularly well, which one has improved drastically,
and which employee may have wafted off and might need a slight warning.
The best part is that it’s all carried out automatically,
making it stress-free for supervisors to manage.
3. Skill Development and Improvement
One of the greatest benefits of adding gamification elements
to your online training software is to provide ample opportunities to your
employees for learning and self-improvement.
The feeling of learning a particular skill is a significant
aspect of accomplishment and happiness in the office.
A gameful training design allows you to discover new things,
and see how they’re becoming easier and easier with the passage of time. And
before you even realize, something that used to be exceptionally challenging
could be done more effortlessly.
4. Motivation and Encouragement
To compete and to succeed are innately human characteristics. We all want to win and
surpass others, don’t we?
By converting boring courses into gamified sessions, you can
encourage employees to compete with one another.
This way, they feel more motivated to participate in
training and give their hundred percent to appear on the top spot of the leader
board.
5. Employee Engagement
Gamification is a potent engagement tool that produces
actual behavior variation by working with your brain chemistry.
Gamified training feels awe-inspiring as it activates a
strong gush of happy hormones. It makes your brain say, “Whatever you just did,
keep doing it!”
So when your employees enjoy learning, they feel involved
and desire more. But, when learning is uninteresting, the happy aspect
disappears.
This means you can use gamification to put the happiness
back into your online learning initiatives.
6. Autonomy and Self-paced Learning
Unlike customary class-based training programs, gamified
learning provides your employees with the option of selecting their own
schedule to start a training course or module.
All thanks to technological developments, your employees can
access training content from any part of the world, via any device, and at any
time they want.
7. Emotional Resilience
Did you know, gamification can change your emotional responses and improve resilience?
But, why is emotional resilience important? Because it’s
strongly related to engagement in the workplace.
By incorporating a gamified training program, you can
increase your employees’ resilience and poise. If they know there’s a prize or
the opportunity to level up at the end of a challenging learning task, they’ll
be more determined to do well.
Rather than feeling frustrated when confronted with a
difficult subject, they’ll rise and shine through the challenge.
8. Teamwork and Shared Success
Only a few things activate that heartfelt, fuzzy sentiment
more than rejoicing success together. No matter how distant your teams are,
gamified training allows them to rejoice their co-workers’ accomplishments on
the online training software.
Computer-generated prizes such as badges and points appear
on every user’s profile area and turn up on the newsfeed of their online
learning software. So every time somebody attains an Acclaim Badge or
Experience Points, their co-workers can applaud them with virtual claps or a
thumbs up!
Plus, you can arrange online tournaments between different
departments that encourage teamwork among employees, along with fun-filled
learning.
It’s important to remember that gamification shouldn’t be
done just for the sake of making training entertaining.
There should be a definite aim, an objective that you want employees to achieve. Without any clear aim, the learning will fail to create an impact, which means no retention and waste of time, funds and energy.
Setting an aim for learning and gamification will allow your
employees to hark back to what’s being conveyed. As humans, we‘re more likely
to recollect actions than words. If the aim is unknown, your employees will
probably get muddled and lose vision.
And a player who’s muddled can never win the game.
Similarly, your employees who are confused between training purposes will fail
to gain important takeaways.
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