How can you keep your organization’s competitive edge in a reduced-investment environment? First, you need to assess your company’s financial and competitive strengths. During these tight times, strong companies should actually try to acquire weak companies or enter new markets, while weak companies will need to consider shedding non-core initiatives or consolidating divisions. Employees can offer unique perspectives on where you’re wasting resources. Some areas, like marketing, should be spared to differentiate your company from those which are cutting deeper. And, don’t cut the company holiday party either, because the value of bringing people together to celebrate can be priceless.

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